Next

     In 3 we’ll lay this two-sided application structure on top of the structure of a two-sided platform-mediated market, of the kind we are seeing disrupting traditional businesses in many areas.

     In 4 we’ll recognize that two-sided markets depend on network effects in order to sustain themselves, but they have to be started, and we’ll begin to address the question of how to do this for consumer-built software.

Back

Begin