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     We can use these unfair advantages to seed the market, both for innovators and for early adopters, by repurposing domain-specific knowledge currently trapped in existing applications. I’ll elaborate in the next two slides.

     In the Innovator stage we will repurpose knowledge trapped in existing office applications by using their existing APIs.

     In the Early Adopter stage we will find a small set of vertical-industry application packages and liberate their trapped industry-domain knowledge in a form (Business Objects) that will make them more widely useful as distributors of that knowledge.

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A relatively easy-to-use, code-free, graphical integration scheme for reusable functions.      

A more labor-efficient medium for distributing domain knowledge than applications.

The Unfair Advantages

How Can this Economy be Jump-started?